Claire Barliant
2001 seemed to be the year in which computer-based art finally got a
foot in the door of the art world. Successful exhibitions featuring Net
art, digital prints, and DVD installations shown at the San Francisco
Museum of Modern Art and the Whitney Museum in New York City ensured
mainstream recognition of an obscure art form made with emerging tools.
Now, in a radically altered world, some are questioning the staying power
of this new art that is expensive to produce and install, let alone
maintain. With museums resorting to core programming in hopes of softening
the blow of the "travel black-out," there is some fear that the
door may be closing once again.
Many organizations devoted to promoting new media art are located in
lower Manhattan, obviously the area that recently has been hardest hit
both emotionally and financially. These non-profits are often dependent on
money from grants and donations, money which was diverted to more
immediate needs after the September 11 attacks. Though many foundations
have made an effort to help out (in January, the Andy Warhol Foundation
for the Visual Arts gave over $600,000 to arts organizations below 14th
street), some foundations were already suffering the affects of a dragging
stock market. Robert Byrd, a program officer who manages media arts at the
Jerome Foundation, says that the foundation’s assets were hurting even
before September 11. But he insists that new media art will not have to
pay for the loss while more traditional art manages to find funding, and
points out that Rhizome.org, a site that supports the Net art community,
received a grant after the attacks. "We feel that new media is an
important emerging field in the area of media arts," says Byrd. But
he adds that, "We’re in the same sort of wait-and-see holding
pattern that I think a lot of other funders are, waiting for our assets to
improve and the economy in general, so we are not able to take on a lot of
new grantees."
Harvestworks, a non-profit production facility that also offers courses
in digital education, not only felt the absence of grant money, but also
lost some production clients and experienced a 30% drop in enrollment.
However, Executive Director Carol Parkinson notes that the most successful
classes involve the teaching of computer programs meant for creative use,
such as Adobe After Effects and Final Cut Pro. This would suggest that
artists aren’t discouraged by costly equipment. Parkinson believes that
the dotcom bust started winnowing the true devotees from those out to make
a buck. Looking at the situation this way, it’s possible that if the
recession endures it will only continue to improve the quality of the art.
"True art," she says, "always has to come from grassroots
experimentation. Now is an opportunity for artists to get serious without
having to do some corporate website to hone their skills."
But serious skills don’t happen in a vacuum. They require support,
and those in the media arts community felt a huge loss with the
destruction of the offices of the Lower Manhattan Cultural Council, which
were in the World Trade Center complex. LMCC sponsored many artists
through its celebrated World Views residency program as well as the
new media initiative Thundergulch, run by director Kathy Brew. Shortly
after the initial shock of the attacks had passed, Moukhtar Kocache,
director of visual and media arts at LMCC, began receiving phone calls
from other arts organizations and cultural producers offering partnering
opportunities or other forms of assistance. Kocache welcomed the help, but
slowly realized that his organization was ill-equipped to accept it. LMCC’s
server was located in the WTC, and all digital files—databases, mailing
lists, email programs—disappeared. "Kathy Brew lost five year’s
worth of personal and professional files," says Kocache. "LMCC
lost 30 years of archives. Exhibitions, residencies, presentations,
performances—all of that is gone."
LMCC is slowly rebuilding its databases by recovering information from
artists and funders, and was able to retrieve its mailing list, though in
a raw state, from the mailing house it used to mail press releases.
Kocache says that LMCC is also actively searching for a permanent space
for the artist residency program. In the meantime, LMCC will set up
short-term residencies around the city, and is currently exploring the
World Financial Center and DUMBO, a neighborhood in Brooklyn that
overlooks downtown Manhattan, as possible options for these sites.
Non-profits are not the only ones struggling. Galleries across the
board—not just those who embrace new media art—have experienced
plunging sales. Jeffrey Deitch opened a new gallery space in Williamsburg
just days before September 11 with a show by the Net art collective
Fakeshop. Though the opening was an overflowing smash, it was a sign of
foreboding when the gallery abruptly closed just weeks later. Magdalena
Sawon, co-owner of Postmasters Gallery in Chelsea, says it was "rough
sailing" from September to December. Postmasters received a great
deal of attention in September due to an exhibition of Wolfgang Staehler’s
Warhol-influenced live digital videos of a fixed site. By choosing to
train a camera on the World Trade Center for one of the projections,
Staehler’s work was tragically wrenched into a historical context over
the duration of the show. The images are transmitted live through a cable
connection, though amazingly on September 10th Staehler decided to create
archived footage of three 24-hour days for each individual work.
Sawon had a mixed reaction to the publicity, sometimes viewing it as
sensational; after a discussion with the artist the gallery decided not to
sell the work commercially for fear that it would be exploited. "That
was one of the decisions that prompted us to be incredibly careful in
placing the work," says Sawon. "Because you can set up rules and
they can all be broken, and then you can see this footage on eBay one
day." She envisions the work in a prominent collection where it can
continue to transmit live while perhaps broadcasting the tragic event on a
small accompanying monitor.
It seems highly probable that the work will eventually find a home in
an institution, since even museums that rarely venture into the
experimental are finally breaking down. From Postmasters, the Jewish
Museum recently acquired its first CD-ROM, a work titled Occupied
Territory by Israeli artist Tirtza Even, and an upcoming show will
include a Web-based artwork by Alan Schechner. Yet the Guggenheim, long a
supporter of new media, withdrew its Guggenheim.com site before it even
launched and has been forced to impose large budget cuts. The cuts
affected a series of Internet commissions that were planned for this year
and will now be released at a slower rate; those without an actual launch
date are indefinitely postponed. But curator Jon Ippolito claims that the
museum’s commitment has not wavered, revealing that two of the Internet
commissions, by Mark Napier and John Simon, will be acquired into the
permanent collection. "Internet art is a relatively cheap date and
gives the museum a big bang for their buck," says Ippolito. "At
the same time it is most unlike art forms dealt with in the past, but also
the newest harbinger of the form that art may take in the 21st
century."
The Museum of Modern Art seems to have abandoned its Internet projects
after launching one by Tony Oursler, but other museums have fared better.
The Whitney, which is not primarily dependent on tourist traffic, has not
had to reduce budgets allocated months ago for exhibitions. This year, a
number of works in the Biennial will be new media. Christiane Paul,
adjunct curator of new media arts, confirms that "the Whitney is
committed to digital art."
New media art will survive, though not without struggle. In the end, it
will be most interesting to see how recent events change the tone of work
made with emerging tools. François Bucher is a Colombian artist based in
New York City who received a grant from the Jerome Foundation to create a
video work before September 11. "Once 9/11 happened," he says,
"I had a sense that it had to change direction, and all the images
already collected were so powerful, it was as if I had a container and all
these images fell in the right place." He wrote a letter to the
foundation explaining that he could no longer make the piece for which he’d
received the grant, and the program officer immediately accepted the
change. The finished work, on display at Location 1, a non-profit gallery
in SoHo that focuses on new media art, is a poignant medley of images
taken from the news media interspliced with various shots of life,
including people describing what the United States means to them. "A
country like Colombia has acquired the ability to adapt to catastrophe
after catastrophe, and people have gotten stronger in dealing with
economic ups and downs," says Bucher, who has a unique perspective on
the currently dismal situation. "But here in the States, when the
system drops, the fall is experienced in a much more dramatic way."
Claire Barliant lives in New York City and is an associate editor at Art
On Paper.