Ann Woodward
Most arts organizations and non-profits struggle with the idea of how
to attract and retain supporters. Materials for the Arts (MFTA), a reuse
program of the Department of Cultural Affairs (DCA), has figured out a
simple yet extremely effective means of keeping its materials donors
connected to the communities it serves. One of the requirements for
participating in the MFTA program is writing a thank you letter to the
company or individual who donated the materials.
MFTA has a 21,000-square-foot warehouse in Long Island City that is
filled to the brim with thousands of donations from both businesses and
individuals. These items are given away for free to arts and cultural
non-profits; social, health, and community service organizations with an
arts component; and New York City public schools for their arts
programming. The thank you letters typically explain how the organizations
use the materials and include information about their mission and
programming. This is a unique way of bridging the artistic community and
the business community.
Gail Gershon, Program Officer at GAP, Inc., states, "I receive
about 4-5 thank you letters every day of the week thanking GAP, Inc., for
our contributions to MFTA. We primarily donate fabric. While the number of
recipients is impressive, what really amazes me is the variety of
organizations that have benefited from MFTA. I get letters from public
schools, traditional arts organizations like dance companies and theaters,
as well as nursing homes, battered women’s shelters . . . the list goes
on and on. The letters often describe in detail exactly how the fabric was
used, so I get a very clear sense of what happened to the donation from
the time it was picked up from the GAP Inc., office, to the end
result."
Copies of the letters are sent to Kate Levin, the Commissioner of DCA,
who forwards them on to MFTA’s staff. The letters serve as a running
cultural pulse, informing the staff about the nuts and bolts of recipients’
programming, including performances, gallery shows, student exhibits, and
community events. The Micro Museum, located in Brooklyn, estimates that
MFTA contributes 40% to their annual art budget through material
donations. Kathleen Laziza, Director of the Museum, says, "MFTA is
one of the reasons we have decided to stay in NYC."
MFTA experienced a surge in requests for donations post-September 11.
Hundreds of groups were called upon to begin the process of healing by
working in schools and community centers. Thank you letters to donors
indicate that their donation not only helped MFTA recipients, but the
constituents they serve as well. ArtistCares is one organization that was
created in response to the World Trade Center attack. Karen Fitzgerald,
Project Director of ArtistCares, says, "Our mission is to respond to
communities in times of crisis and to promote healing through creative
expression." Since September 2001, they have set up 50 Creative
Healing workshops and have used a variety of materials from MFTA.
A recent donation from Mercy Corps, an organization based in Oregon,
consisted of coloring books, journals, markers, crayons, and scrapbook
kits. These art materials were gathered specifically for children affected
by the World Trade Center disaster. One organization that worked with
these children is Project Sunshine. This group provides free programs and
services to families in need who are affected by life-threatening
illnesses and tragedies. Executive Director of Project Sunshine, Madeline
Dale, stated in her thank you letter to MercyCorps, "Your donations
are perfect for our activities. . . . Hospitals do not have the resources
in their budgets for educational and recreational activities. . . ."
Materials for the Arts has created an extensive network that relies on
donations from hundreds of businesses and individuals that constitute the
foundation of this unique multi-agency government program. Besides support
from DCA, MFTA receives funding from the Department of Sanitation through
its Bureau of Waste Prevention, Reuse and Recycling, and the Board of
Education. In addition to offering millions of dollars of valuable
materials, MFTA educates its participants about reuse and waste reduction.
For those at both ends of the recipient/donor process, reuse is looked
upon as an opportunity for environmental, social, and economic success.
Through the thank you letter process, this message of waste reduction and
reuse is reiterated in an ongoing campaign.
The end product of all of this is that a simple thank you goes a long
way. Elizabeth D’Errico from McKinsey & Co., a large materials donor
to MFTA, had this to say about the thank you letters, "The thank you
notes mean so much to us! We read each and every one of them, and love to
hear when specific items are mentioned! Additionally, the notes give us a
chance to learn about each organization. We love it when they include
program schedules and exhibit dates."
Thank you letters are a great way to validate sustainable business
practices, offer a forum for recipients to widen their audience, and
spread goodwill. Letters directly impact future donations and support for
Materials for the Arts. To all the donors, recipients, and supporters of
this program, MFTA would like to say thank you for providing the New York
City cultural community with a resource for acquiring free reusable
materials.
If you would like to make a donation of reusable materials to Materials
for the Arts, please call (718) 729-3001 ext. 200 or, for more
information, visit our website at www.mfta.org.
Ann Woodward is currently the Education Coordinator at Materials for the Arts. She has worked in the reuse industry for the past ten tears.
Giving Thanks
The Belle Harbor School
Dear Ms. Weissman,
On behalf of my colleagues and students here at P.S. 114Q, I must thank
you for your most generous contribution of office supplies to Materials
for the Arts, NYC Department of Cultural Affairs.
P.S. 114Q, The Belle Harbor School, is a NYC Public School that
educates children from Pre-Kindergarten through Sixth Grade. Recently, we
have suffered a tremendous loss between the attacks that rocked our city
as well as our nation on September 11th and the crash of Flight 587, here
in our town. We have suffered a loss of over 100 community members this
past fall. Many of these people were parents and/or relatives of our
students. Now more than ever my students need an outlet for their emotions
and art facilitates the release of pent-up anger and sadness.
The office supplies that you donated are going to be used in a variety
of projects this year—between making puppets, designing hearts and
Valentines, various projects for Mother’s Day and Father’s Day,
decorations for Black History Month, and our annual Renaissance Fair which
is held in the spring.
Thanks again for your generous donation that indirectly will help
hundreds of children begin to feel better again.
Warmest regards,
Rose Marie Hannon
Art Teacher
Giving Thanks
A Gathering of The Tribes, THE HOUSE OF TRIBES
Dear Ms. Siler:
We have recently paid a visit to Materials for the Arts, which is such
a blessing to any non-profit organization. Every time we visit this
wonderful establishment it is like waking up in wonderland, and at the end
there’s no bill. Well, our organization is so thankful that you have
opted to share your wealth with us by giving to Materials for the Arts
instead of throwing your unused treasures away. Thank you. On our most
current visit we picked up a waffle iron, lamp and bag that were donated
by your organization. The waffle iron is being used every other Sunday in
the month when we have our theatre after parties, the lamp will be used in
the graphic design studio once renovation is complete, and the bag is
being used to carry supplies around. We also plan to begin computer
lessons and typing classes for neighborhood kids in the Spring/Summer
2002.
Again, thank you for your donation. We hope that you will continue to
look after our programs by supplying us with your wonderful treasures via
Materials for the Arts. I hope to extend to you an invitation to visit our
community theatre and gallery. You can find out what’s happening by
visiting our website or by all means you may call me directly at
212-477-0735. I would be more than happy to play host to you. I must also
thank the NYC Department of Cultural Affairs, the NYC Department of
Sanitation and the NYC Board of Education for implementing such a program
of giving, receiving and recycling. I wish you a successful year.
Yours truly,
Dominique F. Bachermin
Coordinator
Giving Thanks
Epic Theatre Center
Dear Mr. Bertrand,
On behalf of Epic Theatre Center I wish to thank you very much for the
fabrics you’ve donated to Materials for the Arts, the Department of
Cultural Affairs. These fabrics will be used as costume pieces in our
Educational Journeys project, Antigone-in-Progress, an adaptation
of Antigone which we are taking into several schools in the New
York area from now till May, our pilot season as a company. With each
group of schoolchildren to whom we take our adaptation of Antigone,
in which we have removed the part of the Chorus, they will be asked to
read and study the play along with our Teaching Artists. Then, each group
will write their own version of the Chorus, and once each version has been
integrated with the rest of Antigone, the children will perform
their own version of the play alongside us. Each school’s version will
be unique, and each performance will be supplemented by a discussion and
an examination of the themes in the play which will be led by our Teaching
Artists.
The Journeys project is just one of our ambitious and exciting
developments this year. Our company is founded upon the belief that
community participation in art is essential to a healthy democracy, and we
have designed our season around this philosophy. I’ve included a flyer
that describes, in brief, the rest of our season, and if you wish to learn
more in detail about our company, please visit our website at www.epictheatrectr.org.
It is encouraging to know that you share the belief that recycling
applies not only to separating out plastics, metals, and glass, but that
it really can mean "to reuse." Your donation will be extremely
helpful to us this year, and we look forward to both your continued
contribution to environmental health and to your support for the arts.
Thanks again!
Sincerely,
Angel Desai, Founding Artist
The information contained in the above article is current as of its July 2002 publication date. Please be advised that this information may be out of date.