As leader of K2 Design, Inc., one of the country's most admired new media advertising and marketing agencies, Matthew de Ganon brings to the agency a three-dimensional vision and the expertise through his background in film, radio and television: as (ironically) an ad man in a NBC pilot about agency life; as a franchised theatrical agent with the Stone Manners Agency in Los Angeles, and as part of Universal Studio's Motion Picture Group. He later founded OnLine International, an electronic business-publishing firm producing CD-ROMs and interactive communications products. Mr. de Ganon has been invited to speak at conferences around the country on new media, advertising and interactive narrative.