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Marketing

Many of the articles below were originally created for TheArtBiz.com. Those articles are primarily geared to artists working in the visual, media, and design arts, but also applicable to performing and literary artists. These articles appear on NYFA Interactive courtesy of the Abigail Rebecca Cohen Library. Also included below are articles pertaining to the business of art that originally appeared in the pages of NYFA's former publication NYFA Quarterly.

Artists will also find NYFA's Marketing the Arts in Nonprofit Organizations of use.

Art Consultants: The Hidden Resource, by Geoffrey Gorman
Learn about art consultants, a mix of agent, private dealer, gallery dealer, interior designer, curator, and traveling salesman.

Creating a Professional Portfolio, by Geoffrey Gorman
Learn the do's and don'ts of preparing your portfolio and how to get the most out of it.

Dr. Art on Conducting Studio Visits, by Matthew Deleget (from the winter 2000 issue of NYFA Quarterly)

Dr. Art on Corporate Curating and Collecting: The Altoids Curiously Strong Collection, by Matthew Deleget, Erin Brennan, and Anne Ellegood (from the fall 2001 issue of NYFA Quarterly)

Dr. Art on Developing Your Artist Portfolio, by Matthew Deleget (from the summer 1999 issue of NYFA Quarterly)

Marketing Your Work, by Betsy Kelso
Learn about the four fundamental steps to marketing your work.

The Art Miami Scene, by Jill Roberts
Learn about the art fair Art Miami - the buyers, the collectors, and how it benefits artists.

The Art World is Bursting Apart: An Art Consultant’s Insight into the Myths and Realities of the Artist’s Life, by Geoffrey Gorman
Learn how artists are taking on new roles and changing the way they think about themselves and the way they conduct the business of art.

The Skinny on Online Galleries, by Ilana Stanger
Learn the in's and out's of working with an online gallery - the costs, the risks, and more.

The Skinny on Slide Registries, by Ilana Stanger
Learn about the benefits of having your work available in slide registries - the selection process, possible fees, and more.

What Makes Your Art Different: The Art of Self-Promotion, by Diane Rapaport
This article talks about self-promotion by connecting with your peers, creating promotional tools, and exposing your work to the public.