Social Networking Strategies For Film
Presented by Christie Manning Marchese

Wednesday, October 20, 2011
New York Foundation for the Arts

In the age of new media, storytelling does not end with your film. Viewers can be engaged online though social networks, short videos and supporting content. Tools like blogs, Facebook, Twitter and Livestream can not only help you build a community around your film by driving them to see it, but also to continue to stay engaged in the story or issue after the credits roll. When engaged and inspired, your core community will help bring your film to the attention of an increasingly wider network who in turn will do the same. The strategy for this requires you to first identify your target audience, then reach and involve them. Finally, you want to inspire and empower them to connect their network to your film and campaign. Learn more about how to get your film out there and reach a wider network.

Bio:
Christie Manning Marchese is the Director of New Media, Marketing and Social Action for Righteous Pictures. Since starting at RP she has created and grown the Righteous Pictures Film Engagement group and worked on outside projects including Terri, To Catch a Dollar: Muhammad Yunus Banks on America, peaceBOMB, Women, War & Peace and Deaf Jam. Christie was previously the Manager of Digital Development and Operations for Participant Media, where she was responsible for overseeing online efforts for Participant's social action campaigns. She has worked on outreach surrounding Food, Inc., The Cove, and Waiting for Superman. She specializes in supporting films, organizations and causes with social media, new media, blogger engagement, online video creation and distribution strategy, and in making a small budget stretch. She is particularly interested in building transmedia campaigns around films to inspire social change.