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I. Introduction
II. Basics of Marketing
A. Product
B. Place
C. Price
D. People
E. Promotion
III. Promotion
A. Developing Promotional Materials
1. Artist/Organization-Centered Material
2. Event-Centered Material
B. Alerting the Media
1. Press Kit
2. Public Service Announcement (PSA)
3. Press Release
4. Developing a Press List
5. Event Fact Sheet
C. Alerting Audiences
1. Direct Marketing
2. Advertising
3. Other Publicity Ideas
IV. Other Resources
Sample Promotional Material
Sample Press Release
Sample Event Fact Sheet
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