I. Introduction

II. Basics of Marketing

A. Product
B. Place
C. Price
D. People
E. Promotion

III. Promotion

A. Developing Promotional Materials

1. Artist/Organization-Centered Material
2. Event-Centered Material

B. Alerting the Media

1. Press Kit
2. Public Service Announcement (PSA)
3. Press Release
4. Developing a Press List
5. Event Fact Sheet

C. Alerting Audiences

1. Direct Marketing
2. Advertising
3. Other Publicity Ideas

IV. Other Resources

Sample Promotional Material

Sample Press Release

Sample Event Fact Sheet