1. Organization-Centered Material

Brief History: A short statement about the history of your organization can be useful for press releases, public service announcements, emails, flyers, newspaper and magazine interviews, and other press coverage. It is usually written as a narrative, possibly including details about the organization’s artistic vision, previous exhibits/performances, or any awards received.

Mission Statement: A mission statement describes what the organization does, whom it serves, and what it intends to accomplish. It should be easily understood and succinct.

Board of Trustees: A list of your Board of Trustees should be available. This list should include the trustee’s name, professional affiliation, and any title they hold on your board.

Images: It is helpful to have photographs of performance stills, artwork, or artists that can be reproduced in publications or for publicity reasons.

2. Event-Centered Material

Event-Centered materials are what you use to promote your event. Prices range from expensive (advertisements) to relatively no cost (e-mail). Examples of promotional materials include: press release, flier, postcard, poster, bookmark, magnet, advertisement. Be creative when thinking of promotional materials you can create. See Appendix 1 for examples. This will be further explored in Alerting Audiences.

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