Swap-O-Rama-Rama's structure is a simple clothing swap. Guests bring their unloved clothing which becomes the creative tool from which to make the new. When attendees peer up from the free piles of clothing they find textile artists with sewing machines, silk screens and heaps of art supplies are waiting to teach them how to modify their free used garments into newly modified versions.
Free fabric labels invite guests to cover up existing branding on their new/used clothes with new messages like, “100% modified by me!” in celebration of collective creativity. Each label covered is a return from the socio economic divisions created by traditional branding.
The environment is commerce free, a temporary autonomous zone. The space is also free of mirrors because after all we are each other’s mirrors. This encourages all to turn to one another, “how do I look?” Soon “strangers” are huddled with scissors, glitter and fabric transforming a pair of tidy whiteys into a hat.
At the days end all participate in a fashion show. The models and designers are none other than themselves.
As the modified garments are carried out of the event everyone knows they wont soon be kicked to the curb. Like makers of things 100 years ago Swap-O-Rama-Rama’s guests infused meaning into their goods, stories and memories, things of real value that will not soon become waste.
Swap-O-Rama-Rama is shared through the Creative Commons and it has taken place in over 100 cities around the world. The events have already repurposed hundreds of thousands of pounds of used textiles.
Find out more at http://swaporamarama.org
Or find an event near you: http://swaporamarama.org/events.htm