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YARDIE GALS: The Cultural Lifestyle of British Afro Caribbean Women

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YARDIE GALS: The Cultural Lifestyle of British Afro Caribbean Women
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Yardie Gals is a social photo documentary capturing the lifestyle and cultural influence of young women who live in London, England of British Afro-Caribbean descent. They are recognized as a subculture and refer to themselves as “Yardie Gals”. These young women have been represented and labeled in today’s society as living an overly provocative and impoverished lifestyle. My work will capture the inner captivity of cultural identities and the beauty of preserving these identities. I will raise awareness surrounding the stereotypes, by contributing to the general black british historical knowledge of self-image and the roles that caribbean women play in today’s society.

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 YARDIE GALS: The Cultural Lifestyle of British Afro Caribbean Women


The dynamic of this work will celebrate and bring awareness by showcasing the beauty of their cultural heritage, eliciting their personal struggles, humanistic truths and personal stories through visual storytelling. This project will provide these young women with an artistic medium for expression. By taking a collaborative approach my project will form humanistic bonds as opposed to experimental ones, as a contribution to the Black British historical knowledge of self-image and the roles caribbean women play in today’s society.

Through visual ethnography, I embrace new approaches and perspectives in research methods of visual cultural studies. By focusing on visual methods in the field of photography, film and reflexive text . I will research and represent the culture and experiences past and present of these women. My project works at a pace that engages its subjects into revealing their profound humanity. This will help me to gain insight into their lives, along with developing historical images that articulate concealed realities in today’s society. My vision is to exhibit a positive sense of female empowerment, by acknowledging the British Afro Caribbean women’s cultural identities and stereotypes in today’s society.

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