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Marketing 101: How to Share Your StoryNovember 21, 2016Practical strategies for individual artists to develop marketing plans, manage social media and websites, and connect with supporters.
IAP Interview: Marija Sajkas, Journalist and Media ExpertOctober 28, 2016Journalist and media expert, Marija Sajkas, generously shared with us her insights about garnering media attention in the contemporary art world as well as tips and tricks to attain more coverage.
Ask #ArtistHotline: How to Drive Traffic to Your Artist WebsiteFebruary 16, 2016Your website is the ultimate conveyer of your brand. Experiment with different marketing strategies so that visitors return frequently.
Highlight Reel from Pixels, Lines & Bits April 27, 2015 Top tips on A/V preservation for artists by preservation consultant Kathryn Gronsbell.
Creating An Artist Website March 6, 2013 The basics of building and marketing a successful artist website.
Website Resources March 6, 2013 A roundup of helpful sites and tools.
Comparison: Website-Building Tools March 6, 2013 Which one is best for your needs?
How to Create a Performing Arts Video Work Sample, Part 1: Plan, then Shoot March 12, 2014 The first installment of a thorough, three-part guide to performance documentation, written by Lisa Szolovits, NYFA's Researcher, Online Resources/Communications.
How to Create a Performing Arts Video Work Sample, Part 2: Your Video Is an Artifact March 27, 2014 The second essay in this series focuses on planning as a precursor to documenting a performance. Includes tips on videography, equipment, and equity contracts.
How to Create a Performing Arts Video Work Sample, Part 3: Crafting the Sample April 9, 2014 The final installment of the series offers tips for editing a compelling work sample that will engage viewers while still honoring the integrity of the original performance.