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Marketing and Documentation

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Performing Arts Video Work Samples


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Event Recap: Does Anybody Even Go to Websites, and What are Impressions?
April 28, 2017
This article gathers insights shared by Darcy Heusel, Vice President of Audience Engagement and Impact at NEON, on creating a strategic online presence for your film by utilizing websites and social media.

Marketing for Artists in the Digital Age - A Talk with Mara Vlatković
January 23, 2017
In this talk, Mara Vlatković provided insights on how artists can find and utilize the digital marketing tools that work best for them.

Marketing 101: How to Share Your Story
November 21, 2016
Practical strategies for individual artists to develop marketing plans, manage social media and websites, and connect with supporters.

IAP Interview: Marija Sajkas, Journalist and Media Expert
October 28, 2016
Journalist and media expert, Marija Sajkas, generously shared with us her insights about garnering media attention in the contemporary art world as well as tips and tricks to attain more coverage.

Ask #ArtistHotline: How to Drive Traffic to Your Artist Website
February 16, 2016
Your website is the ultimate conveyer of your brand. Experiment with different marketing strategies so that visitors return frequently.

Highlight Reel from Pixels, Lines & Bits
April 27, 2015
Top tips on A/V preservation for artists by preservation consultant Kathryn Gronsbell.


Websites        Back to Top

Creating An Artist Website
March 6, 2013
The basics of building and marketing a successful artist website.

Website Resources
March 6, 2013
A roundup of helpful sites and tools.

Comparison: Website-Building Tools
March 6, 2013
Which one is best for your needs?


Performing Arts Video Work Samples        Back to Top

How to Create a Performing Arts Video Work Sample, Part 1:
Plan, then Shoot
March 12, 2014
The first installment of a thorough, three-part guide to performance documentation, written by Lisa Szolovits, NYFA's Researcher, Online Resources/Communications.

How to Create a Performing Arts Video Work Sample, Part 2:
Your Video Is an Artifact 
March 27, 2014
The second essay in this series focuses on planning as a precursor to documenting a performance. Includes tips on videography, equipment, and equity contracts.

How to Create a Performing Arts Video Work Sample, Part 3:
Crafting the Sample
April 9, 2014
The final installment of the series offers tips for editing a compelling work sample that will engage viewers while still honoring the integrity of the original performance.


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Image: Natalie Beall (Fellow in Printmaking/Drawing/Book Arts '17)

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