Marketing and Documentation
Susan L. Schulman on Publicity for Performing Artists
Susan L. Schulman, a theatrical press agent who draws on more than four decades of experience, graciously agreed to distill her years of experience into a few concrete pointers that the performing artist can utilize as they work to create and build an audience for their work.
Does Anybody Even Go to Websites, and What are Impressions?
This article gathers insights shared by Darcy Heusel, Vice President of Audience Engagement and Impact at NEON, on creating a strategic online presence for your film by utilizing websites and social media.
Marketing for Artists in the Digital Age
In this talk, arts marketing and communications professional Mara Vlatković provides insights on how artists can find and utilize the digital marketing tools that work best for them.
Marketing 101: How to Share Your Story
Practical strategies for individual artists to develop marketing plans, manage social media and websites, and connect with supporters.
Interview with Marija Sajkas, Journalist and Media Expert
Journalist and media expert Marija Sajkas generously shares her insights about garnering media attention in the contemporary art world as well as tips and tricks to attain more coverage.
How to Drive Traffic to Your Artist Website
Your website is the ultimate conveyer of your brand. Experiment with different marketing strategies so that visitors return frequently.
Creating An Artist Website
The basics of building and marketing a successful artist website.
How to Create a Performing Arts Video Work Sample, Part 1:
Plan, then Shoot
March 12, 2014
The first installment of a thorough, three-part guide to performance documentation, written by Lisa Szolovits, NYFA's Researcher, Online Resources/Communications.
How to Create a Performing Arts Video Work Sample, Part 2:
Your Video Is an Artifact
March 27, 2014
The second essay in this series focuses on planning as a precursor to documenting a performance. Includes tips on videography, equipment, and equity contracts.
How to Create a Performing Arts Video Work Sample, Part 3:
Crafting the Sample
April 9, 2014
The final installment of the series offers tips for editing a compelling work sample that will engage viewers while still honoring the integrity of the original performance.