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NYFA Coaching

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This professional development service was created for artists and arts administrators, providing individualized sessions with specialized NYFA staff either in-person or remotely.

NYFA has been offering personalized feedback, recommendations, and guidance to artists and arts administrators enrolled in our programs for decades. Now, anyone can access this same level of support. A NYFA Coaching session is customized to your needs and is based on NYFA staff's own experience as art industry leaders. Our goal for every session is to give you feedback that is specific to your circumstances and needs. Your NYFA coach will help you strengthen your professional materials and will recommend next steps for furthering your professional goals.


  • Want a second set of eyes to review your cover letter and resume;
  • Want feedback on a grant or residency application before you submit it;
  • Need support crafting your fundraising or marketing strategy;
  • Want someone to help you identify and outline professional strategies that best fit your needs and skills.


  • NYFA Coaching sessions are open to anyone.
  • Session prices range from $40-$80. All sessions include a high level of dedicated staff time for reviewing your materials and offering direct feedback in person or via phone.
  • You can select a 20-minute or 40-minute session. We recommend booking a 40-minute session for strategy building and/or application reviews. The 20-minute sessions are best for the review of short materials like a cover letter or your portfolio.
  • Select the coach that is the best fit for you and your professional needs. If you need a different coach for different reasons, then book separate sessions.
  • Reserve your session using our simple online platform. Make sure you provide all requested information so we can give you our best feedback and recommendations.
  • Be prepared for a thoughtful and productive conversation with your NYFA Coach about your materials and next steps.


  • Gabriella Calandro - Senior Program Officer for NYFA Grants. She consults on project and budget proposals, marketing and project management strategies, and image selection for portfolio review. She offers experience from across the nonprofit arts sector from arts funding management, marketing, curatorial, and public program development.
  • Madeleine Cutrona - Senior Program Officer for Fiscal Sponsorship. She consults on project management, fundraising strategy, and grant and project budget review. She brings a decade of experience teaching visual art, helping artists connect with audiences, making art, and fundraising for her own projects.
  • Mark Rossier - Director of NYFA Grants and previous Director of Institutional Advancement. Based upon his extensive experience in development, strategic planning, program development, and retail, Rossier is available for conversations on fundraising, board development, and resume and cover letter review.
  • Matthew Seig - Media/Film Consultant at NYFA. He brings his experience as a producer or director of over twelve films, both documentary and narrative, as well as film programming for community, festival, and art-house exhibition, to his role advising filmmakers at NYFA.


This holiday season, give the artist or arts administrator in your life the gift of time with an expert NYFA staff member. Help your loved ones and friends take their career to new levels in the new year with a one-on-one NYFA Coaching consultation. Our coaches give personalized feedback and actionable next steps to help artists grow their careers and further their expand their resources. Each gift certificate is ready to be printed immediately after purchase. To redeem, recipients book their own appointments through the NYFA Coaching website by using the unique code listed on the certificate. Gift certificate options here.

Image Credit: A NYFA Coaching session at NYFA's Brooklyn office, Photo Credit: Amy Aronoff for NYFA

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