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The Profitable Artist

The Profitable Artist

A Handbook for All Artists in the Performing, Literary, and Visual Arts

Co-Published by New York Foundation for the Arts and Artspire

"The Profitable Artist is an invaluable resource and guide for any artist who seeks information on the business aspects of becoming a success."

– Charles C. Bergman, Chairman and CEO, The Pollock-Krasner Foundation

"If your dreams are as big as your talent, The Profitable Artist is the how-to book of entrepreneurial thinking and practical advice that will help get your work seen, heard, or read!"

– Barbaralee Diamondstein-Spielvogel, author of The Landmarks of New York; Vice-Chair, New York State Council on the Arts

"Finally, a comprehensive resource that guides artists to crucial information that supports their entrepreneurial spirit."

– Dr. David Schoeder, Director of Jazz Studies, NYU Steinhardt


New York Foundation for the Arts presents The Profitable Artist, the first complete “how-to” guide to being a professional and profitable working artist. This paperback handbook features techniques in the areas of strategic planning, financial management, marketing, fundraising, and legal issues including contract law and intellectual property. The Profitable Artist compiles a wealth of information for artists of all disciplines, gathered by arts professional and NYFA through more than thirty interviews and in-depth case studies.


  • Techniques for planning your career
  • Innovative fundraising for artists
  • Marketing and selling your work to new audiences
  • Networking strategies for a digital world
  • Budgeting and financial basics made clear
  • Legal requirements and terminology in plain English