Reporting to the Assistant Director of Marketing, the Manager of Digital Marketing is responsible for developing and executing efforts to promote the Whitney’s programs to the public. Responsibilities: - Manage day-to-day implementation of social media strategies and tactics—from content creation and publishing to account monitoring. - Manage production of institutional email marketing campaigns: write, edit, and deploy all emails using the Museum’s email service provider; develop and execute triggered email marketing campaigns to drive incremental ticket sales on an ongoing basis. - Manage Google AdWords account and other online search initiatives on an ongoing basis. - Set and monitor campaign effectiveness (especially for online, email, and social media campaigns), producing timely reports, and developing contingency strategies as required. - Responsible for tracking historical marketing plans and related statistics, including responding to requests from other departments. - Responsibilities include aspects of marketing project management, including working with agencies and internal colleagues on media planning and placement, design and production of materials, deliverables, and reviews for multiple parties internal to and external to the Whitney, and ensuring that projects remain on track to meet strategic objectives. - Manage marketing-related creative shoots and events, as appropriate. - Support promotional partnerships and visibility opportunities with corporate, media, and community partners, as appropriate. - Understand and ensure adherence to Whitney style and voice. - Participate in interdepartmental committees and project teams as required. Requirements: - B.A. in Marketing, Art History or related field - 3–5 years digital marketing experience in content, media, or creative industry desired - Strong production and editorial skills - Exceptional written communication skills - Extremely organized and superb attention to detail - Ability to juggle multiple tasks at once in a dynamic environment - Strong interpersonal skills with ability to communicate clearly about digital initiatives with non-technical staff - Ability to work independently, proactively, collaboratively, and effectively under pressure with a wide-variety of people - Genuine knowledge of modern and contemporary American art and artists Technology Skills: - Expertise and knowledge of best practices with respect to email service providers (experience with Mailchimp is a plus) - Expertise and knowledge of major social media platforms (Facebook, Twitter, Instagram, Tumblr, Snapchat) with a proven ability to develop social media campaigns and associated marketing strategies - Knowledge of SEM/SEO, with experience managing Google AdWords campaigns - Basic knowledge of HTML - Results-oriented analytical and reporting skills, including experience with Google Analytics About the Whitney The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today. The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.
Please send resume, cover letter and salary requirements to: firstname.lastname@example.org and write “Manager of Digital Marketing” in the subject line.