Happening at NYFA



The Takeaway: Marketing for Artists Panel

Sharing Key Insights from Industry Experts Robin Cembalest, Ben Hartley, and Bart Keijsers Koning The College Art Association (CAA) and NYFA recently partnered to present “The Artist as Entrepreneur,” a day-long professional development boot camp that covers the fundamental principles of sustaining a career in the arts. Artists gained hands-on learning in the areas of…

Marketing for Artists in the Digital Age – A Talk with Mara Vlatković

On Tuesday, January 17, 2017, marketing and social media wiz Mara Vlatković led a group of enthusiastic artists through an insightful session about the best way to use digital platforms as a marketing tool for artists. With so much technology readily available at our fingertips, it may be challenging to identify exactly which digital marketing…

Protect Yourself from Fraudulent Job Listings

Keep these red flags in mind when searching for jobs online and in initial steps of the recruitment process. Changing careers can be stressful enough without having to sift through faulty job listings. At NYFA, we do our best to exclude falsely advertised jobs from our Classifieds board, but these listings do appear from time…

Marketing 101: How to Share Your Story

“Your stakeholders are your audience with an already existing vested interest in what you do.” Marketing is an essential tool for artists to share their work, grow their audiences, and build supporters. Yet, determining who the audience is and when and how to reach them can be challenging and time consuming tasks. Mara Vlatković, Digital…

IAP Interview: Marija Sajkas, Journalist and Media Expert

“It is important to remember that journalists need artists as well. It is the duty of media to report on art and their readership expects them to do so as well.” We all know media exposure matters in building up an artist’s career. The more visible and accessible the work, the more likely it will…