Presenting and Producing for Performing Artists

Laura Greer joined the Apollo Theater in 2005 after over 20 years of working in the performing arts. She is dedicated to presenting and commissioning artists of African descent and introducing new voices and talents to the attention of diverse audiences.

Throughout her tenure at the Apollo Theater, she has been a member of the leadership team and instrumental in shaping the design and implementation of the “new” artistic vision and strategies for the Apollo’s performing arts, education and community programs, and archive project.

Greer has created several of the Apollo Signature Programs: “the Salon Series,” a new works residency and performance series; “Music Café,” a late-night cabaret series spotlighting the next generation of music artists; and “Africa Now!,” a festival that celebrates the best of today’s African music. She’s spearheaded and managed several international collaborations including “Breakin’ Convention” (2013, 2015, 2017) , an international hip hop dance theater festival with Sadler’s Wells, London; a collaboration with Jazz à Vienne (2014, 2016), a leading European jazz festival in Vienne, France; and the Apollo’s successful presentation of Southbank London’s New York premiere of the “Women of the World Festival (WOW – 2015, 2017).

Prior to her work at the Apollo, Greer was the Associate Producer at the National Black Arts Festival in Atlanta, GA (1999-2005), providing artistic and production oversight of the annual ten-day festival. She also served as the Director of Programming at 651 Arts at the Brooklyn Academy of Music (BAM) Majestic Theater, specializing in works grounded in the African Diaspora, and held various leadership positions at Aaron Davis Hall at City College of New York (1985-1998)—now known as Harlem Stage—where she established several signature programs including “New Faces/New Voices/New Visions.”

Greer has served on numerous local and national grant panels and committees. Most recently she served as a mentor with the Urban Bush Women Producing Fellows Initiative.