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This event is Closed
Storytelling: Communicating Your Impact
Date
November 13, 2025
Time
12:00 pm - 1:30 pm
Cost
Free
Venue
Online
How can you tell your story as an arts professional and organization? Storytelling is a key component to communicating the value of the work you do, with applications for interviewing, advocacy, and fundraising.
In this free (with RSVP!) online workshop with arts professional PennyMaria Jackson, we’ll cover:
- Strategies for communicating your impact as an arts professional and/or organization
- How to articulate a clear problem statement, solution statement (mission), and value proposition
- Methods for gathering data to quantify and measure key results
Where: Online via Zoom
Recording: This session will be recorded, and all RSVPs will have access to the recording for 30 days following the event.
Questions: Email [email protected]
Recording: This session will be recorded, and all RSVPs will have access to the recording for 30 days following the event.
Questions: Email [email protected]
NYFA is pleased to present this workshop in partnership with the Northern Virginia Local Arts Agencies (NVLAA), a collaboration of Alexandria’s Office of the Arts, Arlington Cultural Affairs, and ArtsFairfax.
About the Presenter
PennyMaria Jackson is a dedicated arts professional, advocate and enthusiast with nearly 20 years of arts management experience. She has worked with renowned arts companies, organizations, including Steppenwolf Theatre Company, The Apollo Theater, Alvin Ailey American Dance Theater and various galas, fundraisers, and theatrical opening nights and celebrations including the Tony Awards. Her marketing campaigns have promoted performances and special presentations featuring artists and celebrities like Ronald K. Brown, Ta-Nehisi Coates, Jason Moran, and Oprah Winfrey.