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Valuing the Invaluable: Pricing Your Artwork

May 30, 2023 @ 12:00 pm - 1:30 pm


How much should I sell this for?—a question nearly every artist has asked themselves. This question can be tricky, as not only is it difficult to quantify the value of art, but the art market is unique in that it doesn’t follow the same rules and logic of typical sales. NYFA is pleased to partner with the Office of the Arts, City of Alexandria to help tackle these questions.

This pay-what-you-wish panel discussion will explore ways to approach valuing your work as an artist. Acknowledging there are a variety of ways to approach this and no one correct formula, the webinar will engage a variety of expert perspectives from art advisors to gallerists. Participants will walk away with methods they can apply to their art business or practice.

This session will cover:

-Different methods of pricing your work
-How to capture the value of your time and materials
-Understanding sales funnels, your market and ideal patrons
-When (and how) it’s appropriate to raise your prices
-Strategies for cultivating patrons and buyers


May 30, 2023
12:00 pm - 1:30 pm