New York Theatre Workshop - Digital Marketing Manager

Digital Marketing Manager

About New York Theatre Workshop:

At New York Theatre Workshop, we work relentlessly to empower visionary theatre‐makers and bring their work to adventurous audiences through productions, artist workshops, and education and community engagement programs. We're proud to be a home base for many of the most significant theatre‐makers of our time, nurturing groundbreaking writers like Nathan Alan Davis and Celine Song alongside powerhouse playwrights like Amy Herzog and Ayad Akhtar. From Rachel Chavkin and Lileana Blain‐Cruz to Whitney White and Rubén Polendo, we empower inimitable auteur‐directors and give invaluable support to tremendous talents in the earliest days of their careers. We've maintained decades‐long relationships with legendary theatre‐makers like Will Power, Ivo van Hove, Dael Orlandersmith, and Caryl Churchill, who have shaped our very understanding of what theatre can be.

Since our founding in 1979, we've produced over 150 fully‐realized productions including Jonathan Larson's Rent; Tony Kushner's Homebody/Kabul; Doug Wright's Quills; Claudia Shear's Dirty Blonde; Rick Elice's Peter and the Starcatcher; Glen Hansard, Markéta Irglová, and Enda Walsh's Once; and David Bowie and Enda Walsh's Lazarus. Enabling our artists to push boundaries generates work like Nathan Alan Davis's Nat Turner in Jerusalem, Anaïs Mitchell's Hadestown, Mfoniso Udofia's Ufot Family Cycle, Heidi Schreck's What the Constitution Means to Me, Jeremy O. Harris's Slave Play, Kristina Wong's Kristina Wong, Sweatshop Overlord, and Moisés Kaufman and Amanda Gronich's Here There Are Blueberries. NYTW productions have received a Pulitzer Prize, 29 Tony Awards, 2 Grammy Awards, and numerous Obie, Drama Desk, and Lucille Lortel Awards.

But that's not what we're proudest of. We take the greatest satisfaction from the community we've built, and the perspective‐shifting experiences we've delivered along the way. Even in the middle of a global pandemic, our community has continued to deepen existing connections and expand into new ones. From calls to check in on each other to grants for our artists to brand new education programming, our staff, trustees, artists and audiences have shared in in more than 70 virtual events attended by nearly 70,000 people over the past twelve months. We all think that theatre can bring people together, change the conversation, and have a profound impact. We feel fortunate to get to support it. If that sounds like something you're interested in too, we'd love to meet you.

About the Team:

Our marketing team is responsible for developing and producing dynamic marketing and promotional campaigns for four productions per season, leading a robust annual membership campaign, raising institutional brand visibility and recognition, and promoting New York Theatre Workshop's wide range of community programs, including education and engagement initiatives, artist workshop activities, radical access programs, and fundraising efforts.

About the Position:

Digital Marketing Strategy & Management

• Develop and implement digital marketing strategies that align with NYTW's objectives and expand audience engagement.
• Oversee and manage digital platforms, including social media, email marketing and website.
• Track and analyze performance metrics, providing data-driven recommendations to optimize strategies.
• Work with the Marketing Director to manage digital marketing budgets.
• Coordinate with the development team to promote fundraising campaigns across all digital platforms.

Social Media & Community Engagement

• Conceive and execute social media strategies to enhance engagement and brand awareness.
• Create, schedule, and publish content across social platforms including Instagram, Facebook, TikTok and YouTube.
• Monitor social media conversations, respond to inquiries and engage with the online community.
• Stay informed on social media trends and emerging platforms to maintain an innovative presence.

Content Creation & Digital Campaigns

• Create compelling digital content, including images, videos and written copy, that aligns with NYTW's brand and goals, ensuring a cohesive visual and narrative identity across platforms.
• Collaborate with designers and other team members to develop marketing materials such as brochures, digital ads and newsletters.
• Assist in photography, video editing and creating short-form content for social media.

Email Marketing & Website Management

• Oversee email marketing campaigns, including audience segmentation, automation and analytics.
• Maintain and update website content to ensure accuracy and engagement.
• Analyze email performance and website traffic, providing insights for continuous improvement.

Affiliate & Event Coordination

• Support outreach and engagement initiatives by identifying potential community partners, influencers and brand ambassadors aligned with NYTW's mission and values.
• Assist with planning and executing in-person and virtual events, supporting logistics, promotions and content creation.
• Work closely with sponsors and partners to fulfill marketing obligations and maximize promotional reach.

Analytics & Performance Optimization

• Track key performance indicators (KPIs) such as engagement, reach, traffic and conversions.
• Generate monthly performance reports and provide insights for strategy adjustments.
• Utilize analytics tools such as GA4 and social media insights to optimize digital efforts.

About You:

• You are committed to equity, diversity and inclusion in all aspects of your work.
• You have at least 3+ years of experience in digital marketing, content creation and campaign management.
• You have strong project management skills and attention to detail.
• You are proficient in managing social media platforms, including Facebook, Instagram and TikTok.
• You are familiar with web and email analytics and best practices, integrated email marketing platforms, WordPress or similar, CoSchedule / Sprout Social or similar workflow and collaboration platforms, and CRM tools, and you can use data to inform decisions and optimize marketing strategies.
• You are a creative storyteller with strong writing and design skills, capable of crafting compelling content that resonates with audiences.
• You have a passion for theatre and audience engagement, and experience in arts marketing is a plus.

Salary range is $60,000-$65,000. Benefits include employer-paid medical, dental, life insurance, and paid time off. NYTW has several affinity spaces as well as a Core Team of staff members across the organization committed to moving specific initiatives forward in our focus on Equity, Diversity and Inclusion.

We know there are great candidates that may not have all of the qualifications listed above but possess intuitive knowledge or other fully transferable skills. If that's you, don't hesitate to apply and tell us about yourself.

Please note that NYTW is in a hybrid work environment with Marketing professionals in the office a minimum of three days a week and attending all in-person events. In-office days and hours must be flexible given our robust calendar of events. This position will require onsite, in-person activity, so the applicant should intend to reside in the greater NYC area.

To apply, please submit a resume and cover letter via the portal to the right.

NYTW is an Equal Opportunity Employer (EOE). We are committed to diversity in all areas of our work, on and offstage. We encourage applicants with a unique cultural perspective inclusive of race, ethnicity, gender identity or expression, class, physical ability and sexual orientation.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://nytw.isolvedhire.com/jobs/1498455.html

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://nytw.isolvedhire.com/jobs/1498455.html

05/23/2025