Marketing Specialist

The Marketing Specialist will be responsible for developing and executing social media strategies to increase brand awareness, drive customer engagement, and generate new business. This role requires a creative thinker with strong analytical skills, excellent communication abilities, and a passion for social media marketing. The Marketing Specialist will collaborate closely with our Director of Operations.

Key Responsibilities:

Social Media Strategy and Execution:

• Develop and implement comprehensive social media marketing plans for Instagram, LinkedIn, Facebook, TikTok and YouTube.
• Create and manage content calendars for each platform, ensuring timely and consistent posting.
• Engage with followers, respond to comments and messages, and foster a community around the DF&A brand.

Content Creation and Management:

•  Produce engaging and high-quality content tailored for each social media platform, including posts, stories, videos, and graphics.
•  Manage and update DF&A's social media profiles regularly to reflect the latest marketing initiatives.

Collaboration and Coordination:

• Work closely with the Director of Operations, Copywriter and the Principal to align social media activities with broader business goals.
• Collaborate with the architects and designers, to support integrated marketing campaigns and initiatives.

Digital Marketing and Analytics:

• Plan and execute targeted advertising campaigns on social media platforms to reach specific audience segments.
• Track and analyze the performance of social media efforts using analytics tools, providing actionable insights and recommendations for improvement.

Brand Management:

• Ensure consistency in branding across all social media channels and communications.

Market Research and Trend Analysis:

• Conduct regular market research to stay updated on industry trends and competitor activities.
• Identify new opportunities and emerging trends in social media marketing to keep our strategies innovative and effective.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field or 2+ years of experience in social media marketing, preferably in [industry].
• Proven experience managing social media accounts on Instagram, LinkedIn, Facebook, TikTok and YouTube.
• Strong understanding of current social media trends, strategies, and best practices.
• Proficient in social media management and analytics tools.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong project management skills and the ability to handle multiple projects simultaneously.
• Attention to detail and a high level of accuracy.

Preferred Qualifications:

• Experience with graphic design software (e.g., Adobe Creative Suite, Miro etc.).
• Familiarity with content management systems (CMS) such as Storyblok.
• Experience in video production and editing.

Please send the following to [email protected]:

• Resume
• Portfolio
• A link to a relevant social media account