Marketing and Communications Manager

Beth Morrison Projects, one of the industry’s leading innovators in opera-theatre and music-theatre, seeks an experienced Marketing & Communications Manager to join its team. The MCM supports BMP’s mission by helping maintain and enhance our brand and connect with our current and potential audiences, partners, and patrons. 

Core Responsibilities:

Reporting to BMP’s Managing Director, and working closely with the Director of Artistic Administration and Partnerships as well as the Senior Development Manager, the MCM’s responsibilities include:

• Communications Strategy
• With the Managing Director, guide BMP’s overall strategic approach to marketing and communications.
• Production & Tour Marketing
• With Managing Director, develop and execute a marketing and advertising plan for BMP’s season, including the PROTOTYPE Festival.
• Manage the BMP and PROTOTYPE marketing budget, ensuring that marketing resources are spent effectively in pursuit of BMP’s box office, audience growth, and brand recognition goals.
• Act as the primary point of contact between BMP and the marketing departments of presenters/artistic partners.
• Facilitate the creation of all necessary marketing assets for BMP productions, including key art, posters, advertisements, and other collateral.
• As necessary, oversee part-time contractors in the creation of marketing materials and assets.
• Perform targeted outreach to other performing arts organizations, cultural institutions, and other community groups for cross-promotions per production.
• In partnership with BMP Associate Producers, ensure that marketing materials, programs, publications, and other communications are accurate, and that BMP is represented correctly.
• Digital Communications:
• With Managing Director, develop and execute a season-long communications plan.
• Design, draft, edit, and send BMP’s email marketing and other communications, including general newsletters, event invitations, industry facing communications, ensuring all communication is accurate, targeted, effective, and brand-aligned.
• With Senior Development Manager, develop content for and design donor communications, including e-blast appeals, newsletters, social media posts, and print assets.
• Create content for and manage BMP’s social media channels (Facebook, Instagram, TikTok, LinkedIn).
• Ensure BMP’s website remains updated and accurate by managing content and implementing applicable edits.
• Press, Publicity, and General External Relations:
• Support Managing Director & President/Creative Producer on logistics related to press and publicity, including supporting logistics and workflow regarding BMP’s press agent.
• Work with Managing Director and Development team to organize and manage a communications calendar and other necessary collaborations between marketing, communications, and fundraising functions.

Qualifications:

BMP is committed to the training, development, and future career development of all its employees. To succeed in this role, the following basic core competencies are expected:

• Prior Experience: The ideal candidate will have 2–4 years of prior experience in a marketing and/or communications role.
• Strategic creativity: The ideal candidate will draw on prior experience to bring fresh ideas about how to reach new audiences and help BMP message more effectively to its existing audience.
• Interest in Performing Arts Marketing: Excitement and passion for the performing arts, and an eagerness to learn more and develop skills as an arts marketer.
• Writing Skills: Ability to write compelling and accurately for a wide variety of audiences and purposes.
• Graphic Design Skills: Strong visual and aesthetic taste, an ability to understand BMP’s visual identity, and the skills to translate those into graphics.
• Attention to Detail and Organizational Skills: A keen attention to the smallest details, especially proofreading, and the dedication to accuracy. The ability to keep track of large amounts of information.
• Project Management Skills: The ability to juggle multiple projects, timelines, and priorities while making sure tasks are completed accurately and on-time.
• Computer Skills: Facility with social media platforms. Experience or familiarity with Canva, email marketing software, and CMS (i.e., WordPress). General computer literacy, and experience with (or willingness to learn) Microsoft Office, Google Suite, and Dropbox.

While not required or expected, the following skills would be an asset for the Communications and Marketing Manager:

• Prior professional experience in marketing/communications, especially at an arts nonprofit.
• Prior knowledge of any of the following software/systems: Trello, Airtable, Adobe Creative Suite, Hootsuite, WordPress, HTML, Constant Contact
• Prior experience with CRM software
• Prior experience in light video editing.
• Previous experience in music/opera, and/or specific interest in opera, new works, or experimental performance.

BMP’s Mission:

 BMP strives to be a leading innovator in the creation of a contemporary canon for opera-theatre and music-theatre to ensure a relevant and equitable artistic landscape for artists and audiences. BMP invests in emerging, established, and historically marginalized living composers and their collaborators, giving them the time, space, and resources they need to take risks and make work of the highest caliber. By developing, producing, touring, and presenting this new American canon, BMP endeavors to have a national and international impact and evolve the field.

Our Values:

Center art and artists: Our artists and their work are the driving force behind the impact BMP makes, and therefore are the focus of our efforts, advocacy, and decision-making. We commit to empowering artists at all stages of their careers by giving them the resources, support, and home for experimentation that they need to realize their full vision.

Focus on the future: Through our thoughtful cultivation of ground-breaking work and the next generation of artists, audiences, and producers, we contribute to the evolution of our culture.

Foster equity: Creating a platform for women and other historically marginalized voices in our field is necessary to ensure a canon that can speak to all audiences, now and in the future. 

Cultivate a community: By connecting forward-thinking artists, producers, administrators, patrons, and audiences, BMP can build a movement to create lasting change in the industry.

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• Act with respect and integrity: Upholding an environment of trustworthiness, curiosity, care, and responsibility which is necessary for creativity to flourish.

Application and Interview Process:

Complete this form, including a resume and brief cover letter that speaks to your interest in/qualifications for the role by Monday, June 30 at 9:00 AM EST. Applications will be reviewed on a rolling basis, and we encourage early applications.

BMP is committed to amplifying a diverse array of voices. We strive to be an inclusive workplace where everyone feels welcome and respected. We are an equal opportunity employer and encourage applications from candidates whose identities are systematically underrepresented in the performing arts.

The interview process for this position with consist of:

• 25-minute first-round interviews with the Managing Director, via Zoom.
• Select candidates will be asked to complete a short writing and graphic design exercise and/or submit examples of previous work.
• Final interviews with the President and Creative Producer, in late August, via Zoom or in-person.
• Ideal start date of early/mid-August.