Social Media Content Creator (Art, Culture, Social Impact)

THE ROLE

Digital Counsel is seeking a culturally attuned, editorially driven Social Media Content Creator to help shape how artists, institutions, non-profits, and mission-driven global brands show up in the world. This is a hands-on creative role for someone who’s fluent in visual storytelling, deeply engaged with contemporary culture, and excited to work across disciplines—from the art world to social impact campaigns.

As our ideal candidate, you're not just posting for the algorithm—you’re crafting narratives that land with intention. You know how to turn an idea, reference, or exhibition into a captivating moment on Instagram or TikTok. You’re equally comfortable shooting iPhone footage on-site, remixing archival assets into Reels, and collaborating with designers to bring a concept to life. You have an instinct for aesthetics, a respect for brand voice, and a willingness to dig deeper—researching artists, pulling references, and creating visual direction through moodboards and storyboards.

You’ll be part of a nimble, interdisciplinary team that works closely with artists, curators, and culture-makers. If you’re looking for a role where your creative instincts, research skills, and editorial discipline come together—this is it.

WHAT YOU’LL DO

• Create With Intent: Produce and edit organic content (photo, video, Reels, TikToks) for social-first campaigns—blending original capture (iPhone or mobile-first) with adapted materials from branded templates and archival assets.

• Tell Visual Stories: Generate content that feels both culturally relevant and brand-aligned, using a mix of original footage, existing creative assets, and thoughtful visual framing.

• Research-Driven Creation: Approach each post or series with curiosity—conducting your own editorial research, pulling references, and developing supporting materials such as moodboards and storyboards to guide visual direction and inform creative decisions.

• Collaborate to Build: Work closely with designers, editors, and strategists to evolve creative concepts into compelling, platform-native executions that resonate with diverse audiences.

• Post + Engage: Own the publishing process across Instagram, TikTok, X (Twitter), and Threads—creating copy, coordinating stories, and engaging in light community management.

• Copyediting & QA: Review all content for clarity, accuracy, tone, and alignment with client voice and Digital Counsel’s editorial standards—ensuring consistency with brand guidelines and cross-platform quality.

• Track + Adapt: Use performance metrics and real-time feedback to evolve your content strategy, suggest adjustments, and experiment with different approaches to maximize impact.

• Assist On Site: Capture dynamic, on-brand content at events, exhibitions, and studio shoots using iPhone or lightweight gear, and creatively repurpose those moments into various social formats.

WHAT WE’RE LOOKING FOR

• 1–3 years of experience in social media content creation, digital storytelling, or editorial production—either in-house, at an agency, or within an arts/culture-focused organization.

• A proven track record of building and engaging audiences, either through personal platforms or brand channels. You’ve grown a following by understanding what resonates—and how to make it resonate.

• Strong proficiency in mobile content creation—comfortable shooting and editing short-form video, photographing events or environments, and producing visually sharp posts from start to finish.

• Demonstrated ability to concept, research, and execute content rooted in cultural relevance and editorial strategy.

• Fluent in the rhythms and nuances of platform-native content across Instagram, TikTok, X (Twitter), and Threads.

• Basic graphic design sense and experience working with templates, type, and layout—ideally in Canva, Adobe Creative Suite, or similar tools.

• Clear, confident writing skills and a deep understanding of voice, tone, and caption strategy.

• Experience collaborating with creative teams—especially designers, editors, and strategists—and comfort giving and receiving creative feedback.

• Meticulous attention to detail with strong copyediting, fact-checking, and quality control instincts.

• Highly organized and self-motivated, with the ability to manage multiple timelines, juggle priorities, and meet deadlines in a fast-paced, creative environment.

WHAT YOU’LL GET

Professional Growth:

• Exposure to projects supporting leading global museums and internationally acclaimed exhibitions.

• Direct involvement in high-profile projects at the intersection of art and digital marketing.

• Opportunities to lead ambitious projects with significant creative and strategic scope that blend art, technology, editorial, and creative marketing.

Community and Culture:

• Access to VIP art openings and industry events.

• Part of a vibrant community at the intersection of art and technology. 

Contract:

Independent Contractor working part-time at an hourly rate of $25–$40, for a minimum of three days per week based in our Lower Manhattan office. The role will follow a set in-person schedule for the first month to support hands-on collaboration, with the potential to transition to a full-time employee role thereafter.

Estimated monthly compensation is $3,000–$4,500, depending on schedule, level of experience, and applicable skills.

ABOUT US

At Digital Counsel, we pride ourselves on being at the forefront of the intersection between culture and digital marketing. As a New York-based creative agency, we bring together expertise from the worlds of contemporary art and technology to create cutting-edge and impactful campaigns for our esteemed clients. Our tagline, "Advertising By Artists," reflects our mission to infuse creativity, cultural relevance into every project we undertake. Recent and current clients include Harmony Korine’s EDGLRD, the City of Miami Beach and Aspen Institute’s Aspen Ideas, Hauser & Wirth Institute, and Artists Rights’ Society.

Our work culture is built on collaboration, innovation, and a deep appreciation for art and culture globally and online. We foster an environment where open communication and creative risk-taking are encouraged, and where each team member's unique perspective and personal interests are valued. At Digital Counsel, you'll find a balance of creative freedom and structure, allowing you to produce your best work while continually growing professionally. Our talented team comprises professional artists, net-native strategists, critics, influencers, art world pros, and cutting-edge engineers. 

We believe maintaining a healthy work-life balance is critical to creative work. We offer flexible schedules and a hybrid work model, as well as a cultural benefits stipend for museum memberships and special events. Headquartered in lower Manhattan, our studio is located on the top floor of a busy art world building that features rotating art exhibitions and pop-ups. Team members enjoy access to VIP openings and special events, keeping us connected and inspired. Join us in shaping the future of digital marketing in the art world and beyond.

Application Instructions 

Email your resume to [email protected] with your full name and “Content Creator” in the subject line along with an introductory message. Links to portfolios and past work are welcome. Thank you!