Head of Communications

Peter Freeman, Inc is seeking a Head of Communications to strategically advance our visibility, reputation, and audience engagement. This role is responsible for promoting the gallery’s New York- and Paris based locations, the exhibitions, art fair participation, and events for represented artists. This role ensures the gallery’s identity and offerings are communicated effectively. As a member of the leadership team, the Head of Communications collaborates closely with the Directors to align communication efforts with gallery goals, that include press features and critical reviews of the gallery’s artists and their exhibitions. They will lead external communications, represent the gallery publicly, and play a key role in driving messaging for major initiatives.

The ideal candidate is an outstanding leader and communicator. They have a creative vision and a passion for Peter Freeman, Inc. and can articulate its unique place within the global art world. They have the ability to work quickly and efficiently and thrive on continued learning, innovating, and audience engagement. They have a strong aesthetic sensibility, a great eye for design and for detail.

Reporting to the Managing Director, this role manages branding, content strategy, digital and print production, advertising, public relations, and audience development initiatives. This role manages several editorial projects produced by our Research team, and directly supervises the Communications Assistant. 

Key responsibilities include but are not limited to:

Strategy and Leadership

• Develop and implement a comprehensive communications strategy to enhance local, national, and global awareness of the gallery’s New York and Paris-based programs.
• Communicate regularly with the Directors and department heads to align marketing strategies, social media, and press campaigns, with gallery-wide goals.
• Lead communication strategy meetings with Directors and develop press campaigns that are aligned with sales goals.
• Lead and mentor a high-performing communications team, providing strategic direction, and professional development.
• Promote a culture of collaboration, innovation, and creative thinking, leading by example and encouraging all staff to experiment with new strategies to stay motivated and bring fresh ideas to the table.
• Oversee and manage the Department budget, effectively allocating resources to achieve goals within budget.
• Drive audience growth and revenue through targeted campaigns and consistent messaging.

Partnerships and External Relations

• Develop strong relationships with press and external partners to maximize coverage and visibility.
• Manage external consultants and vendors, which could include PR/media firms, digital agencies, inhouse and freelance designers, and content creators.

Marketing Execution and Content Development

• Develop and implement comprehensive social media strategies to drive engagement, visibility, and strategic partnerships.
• Review and refresh style guides for both internal and external communications. 
• Manage and support in the design of marketing materials e.g. postcards, newsletters printed and digital invitations, including digital and social media advertising, pitch decks or packages. 
• Lead brand management efforts, ensuring consistent messaging and visual identity across all digital and print communications.
• Oversee documentation, content creation and media production, collaborating with designers, photographers, videographers, and copywriters to develop compelling storytelling materials.

Data, Analysis, and Innovation

• Track and report campaign performance; define KPIs such as audience growth, press coverage, and lead conversions, and use data-driven insights to optimize strategies and improve outcomes.
• Collaborate with cross-functional teams—including design, editorial, IT, operations, sales, and program leads—to ensure marketing technology and initiatives are fully integrated and support overall organizational objectives.
• Monitor industry trends in arts and culture to ensure the gallery’s messaging remains relevant and competitive.
• Oversee the ongoing systems integration and maintenance on multiple platforms.
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Experience Requirements

• Minimum of 5-8 years of communications and marketing experience, preferably in a contemporary art gallery, PR agency, or museum.
• Proven expertise in leading branding, digital marketing, audience development, and content strategy.
• Strong copywriting and editorial skills. 
• Background in campaign management, media relations, and storytelling.
• Previous management of junior staff, mentorship, and performance improvement planning.
• Proficiency in Microsoft and Google Workspace and web development and maintenance, photography and image processing, Adobe Creative Suite, project management tools, email platforms such as Mailchimp, and PR CRM, Artbase, Muck Rack, Google Analytics.
• French speaking is a plus.

This position is full-time in person, Monday through Friday, 10am-6pm, with occasional additional hours for openings and special events, some travel may also be required.

Peter Freeman, Inc., founded in 1990, represents leading international artists and the estates of several generations, spanning the 19th, 20th, and 21st centuries, and specializes in important historical works with particular emphasis on early Pop, Minimal, and Conceptual Art.

The gallery presents at least five exhibitions each year of work we believe is especially relevant to the art of our time. Solo exhibitions highlight the rich way in which artists respond to the materials, forces, and questions of the day. Focused group exhibitions explore significant movements, themes, and ideas that continue to influence and define our culture. The historic works handled by the gallery over the past thirty-five years are broad-ranging and can often be defined by their rarity and significance. In 2006, Peter Freeman partnered with Galerie Nelson to establish what would eventually become Peter Freeman, Inc., Paris in 2013.

The gallery, both in New York and in Paris, has always presented historically significant works in conversation with newer work by living artists. For this reason, much of our business has been with museums.

Please send resume, letter of interest, with two professional references, as a single pdf, to [email protected], with the subject line Head of Communications.

07/28/2025