Director of Marketing & Community Engagement

The Director of Marketing & Community Engagement, reporting to the Executive & Artistic Director, leads event marketing, institutional branding, audience development, and communication/engagement strategies to represent and enhance FTH's mission and values. This senior-level role works closely with all department directors, aims to enhance brand awareness, drive revenue through ticket sales, increase online viewership, support local artist initiatives, and foster public engagement in over 100 global arts programs annually. Additionally, they serve as a central hub for marketing materials, box office data, and support community partnerships and engagement efforts across departments. 

The ideal candidate for this role will possess a fundamental understanding of the performing and visual arts. They will have a minimum of 5-7 years of experience in staff management and cross-channel marketing including website development, social media marketing, email marketing, video production, graphic design, and print production. 

RESPONSIBILITIES: 

Lead Institution and Events’ Marketing Strategy and Execution  

• Develop and deliver integrated, multi-channel (traditional and digital) marketing strategy for artistic programming, season planning, and institutional branding initiatives driving awareness, audience development, community engagement and ticket sales. 
• Collaborate across all levels and functions of FTH to ensure messaging and branding is relevant and resonates with key audiences, operational stakeholders, and donors. Seek to proactively understand, leverage, and promote the activities of other teams where appropriate, including acquiring details on artists and events. 
• Manage the end-to-end delivery of all cross-channel marketing campaigns, including strategy, messaging, content creation, timing, targeting and multi-language translations. Where required, negotiate, purchase and design online and print ad placements, as well as execution of media sponsorships and promotional partnerships. 
• Identify and develop opportunities to proactively increase institutional awareness and branding, partnerships with other key organizations and other marketing goals. 
• Oversee and ensure the executions of media relations and promotional partnerships in collaboration with our communications agency partner. Write and approve press releases and e-blasts, organize press conferences, and respond to media inquiries to generate ongoing positive media coverage with mainstream and multi-ethnic media outlets. 
• Work in partnership with Director of Production to oversee and optimize FTH’s digital presence and activities, including, but not limited to: creative, website, content creation (video, photo, and post copy) for social and digital channels, email and digital ad campaigns with the goal of increasing online engagement, driving new and return audiences for free and ticketed live streaming and pre-recorded events.  
• Collaborate with contract designers and content creators for the production of digital and print projects including rack cards, post cards, flyers, posters, signage, and ad design. 
• Identify and develop opportunities and partnerships for audience development and community engagement, including promotional collaborations. 
• Represent FTH as a spokesperson as required. 
• Evaluate marketing and media relations processes ongoingly; recommending and implementing improvements, including new software purchases required to manage ticket sales, website, and execute other marketing activities. 

Team Leading and Internal Communication 

• Manage two full-time staff including the Box Office & Customer Service Manager and Marketing & Community Engagement Associate. 
• Lead marketing meetings, guide the department and team, set clear goals, analyze and optimize performance, and inspire a fun and results-driven environment. 
• Direct, develop, and coach the marketing team, plus external suppliers/partners and freelancers/consultants where needed. 
• Develop box office manual and event management protocols as needed in partnership with Leadership team, communicating any updates to events staff. 
• Manage and train front desk, box office, and customer service teams, ensuring excellent customer and audience experience. 
• Cultivate a team culture that embraces calculated, risk-aware experimentation and test-and-learn to find out-of-the-box approaches to challenges and market evolutions. 
• Embrace other marketing, team leading, and internal communication responsibilities, as needed. 

Data Analytics and Financial Accountability 

• Conduct and analyze audience research (including surveys) regularly to assess audience satisfaction, understand demographic profiles, review PR and marketing performance, and refine strategies for increasing attendance, visibility, and earned income. Respond to changes in the field and landscape. 
• Develop a mutually beneficial and legally compliant audience data collection strategy to increase audience understanding and improve programming and messaging/content/advertising creation and targeting. 
• Utilize timely marketing, sales, and other analytical data in order to proactively adjust/respond to opportunities and challenges. Prepare and share marketing updates and research data with the marketing team, senior staff, and board members as needed. 
• Manage department, campaign/project related income and expenses, and team timesheets and expenses. 
• Recommend appropriate event ticket pricing and discount adjustments resulting from sales analysis, including increasing sales momentum for events lagging sales. 
• Embrace other data analytics and financial accountability responsibilities as needed.  
• Prepare monthly Marketing department reports to be presented to the Executive & Artistic Director. 

Community Engagement 

• Leads outreach and visibility campaigns for FTH programs in underrepresented communities, ensuring broad access to performances, workshops, and special events. 
• Builds and sustains meaningful relationships with local artists, community groups, educational institutions, and cultural organizations to foster collaboration and deepen FTH’s local impact. 
• Serves as a key representative of FTH at community events, town halls, and civic meetings, cultivating trust and amplifying FTH’s presence in Queens and beyond. 
• Collects, evaluates, and reports on engagement data and community feedback to inform strategy and measure impact. 

 EXPERIENCE & SKILLS: 

• Minimum 5-7 years of senior leadership in the field of arts marketing (preferred), public relations, and communications.  
• Experience with the following platforms (or similar platforms, indicating the ability to learn these): Asana for cross-channel marketing calendar management; Sprout Social for scheduling social media content; Constant Contact for email marketing; and platforms/programs including Canva, iMovie, and Adobe Creative Suite for the creation of static and video assets. 
• Experience with website CMS and CRM is strongly preferred as well as competency with Microsoft Office. 
• Strong multi-ethnic media contacts, market research and data analysis, organization, negotiation, and written/verbal/presentation communication skills. 
• Adaptive, emotionally intelligent with strong interpersonal skills, good judgment, sense of humor, empathy, and sympathy. 
• Trend follower, innovator, and out-of-the-box thinker. 
• Excellent sense of design and impeccable attention to detail.  
• Passion for the arts and artists; knowledge of Queens and NYC cultural sectors. 
• Experience in working with immigrant communities is a plus. 
• Bilingual language speaker is a plus, especially with one of FTH’s core audience languages including English, + Mandarin, Korean, Spanish, Hindi. 

This position is a full-time position with benefits and will require some evening and weekend availability, with a hybrid working model at this time. Some in-person meetings and event coverage will be mandatory. Annual Salary is $100,000 plus benefits. 

For consideration, e-mail a cover letter and resume to Ellen Kodadek at [email protected] with “[YOUR NAME] – Director of Marketing & Community Engagement” listed in the subject line. 

No phone calls or mail submissions, please. 

Flushing Town Hall is an Equal Opportunity Employer: FTH provides equal access and equal opportunity in employment and services and does not discriminate on the basis of race, color, religion, ancestry, national origin, sex, pregnancy, age, disability, marital status, familial status, sexual orientation, or physical ability. 

For consideration, e-mail a cover letter and resume to Ellen Kodadek at [email protected] with “[YOUR NAME] – Director of Marketing & Community Engagement” listed in the subject line. 

05/23/2025