Marketing Manager

Position: Marketing Manager

Reports to: Director of Marketing & Communications (DMC)

Status: Full-Time Non-Exempt Position. Some evenings and weekends required for programs and events. A hybrid work environment available, based on organizational needs. Minimum 3 days in office required.

TO APPLY: Please send resume and cover letter as one PDF to [email protected] with title format “Last Name First Name – Marketing Manager Application”

Position Summary

The Marketing Manager plays a key role in advancing Guild Hall’s dynamic brand, building upon the institution’s rich history while embracing innovative approaches to creative practice. This position helps position Guild Hall as a premier, forward-thinking arts destination through strategic marketing, compelling storytelling, and audience engagement.

The ideal candidate is collaborative, organized, creative, detail-oriented, and digitally savvy. They are an effective communicator with strong project management skills and expertise in social media, email marketing, analytics, and digital content. The Marketing Manager manages marketing materials, calendars, deadlines, and deliverables; oversees email marketing initiatives; analyzes campaign performance; and supports advertising planning and strategic partnerships.

Key Responsibilities

Marketing Strategy

• Collaborate with the Director of Marketing and Communications (DMC) to develop dynamic marketing strategies and innovative social media initiatives that educate and engage audiences around Guild Hall’s artists, programs, and mission.
• Promote all areas of the institution, including Visual Arts, Performing Arts, Learning + New Works, Membership, Philanthropy, and on-site and off-site events.
• Develop and implement integrated email marketing and social media campaigns that deepen audience engagement across diverse demographics, with a focus on cultivating younger audiences.

Email Marketing

• Create, schedule, and deploy weekly email campaigns to drive ticket sales, museum visitation, membership engagement, and institutional awareness.
• Coordinate with third-party partners, as directed by the DMC, to amplify messaging and expand audience reach.
• Track, analyze, and report monthly campaign performance metrics to optimize engagement and effectiveness.

Advertising & Design

• Support the DMC in maintaining the institution’s annual advertising plan to maximize visibility.
• Assist the Chief Public Engagement & Impact Officer (CPEIO) with the design and production of in-house marketing and advertising materials in accordance with Guild Hall brand standards.
• Create Guild Hall-branded promotional assets for presenters, partners, and collaborators to share across their marketing channels.
• Ensure all advertising, sponsorship, and media partnership deliverables are fulfilled according to contractual agreements.

Media Relations & Reporting

• Monitor media coverage related to Guild Hall programs, exhibitions, performances, and events.
• Maintain a monthly media coverage report for distribution to staff and trustees.
• Prepare and maintain digital press kits and keep the website press page current.
• Assist with media inquiries, including requests for images, press materials, and institutional information.

Social Media & Content Creation

• Manage Guild Hall’s social media presence across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms, ensuring a consistent brand voice and audience experience.
• Create, schedule, and publish engaging content that promotes programs, exhibitions, performances, educational initiatives, and institutional priorities.
• Attend evening and weekend programs, as needed, to provide live social media coverage and content creation.
• Coordinate photography and videography shot lists, including step-and-repeat photography for programs, openings, special events, galas, and community gatherings.
• Conduct short-form video interviews and collect audience testimonials for social media, promotional campaigns, and donor engagement initiatives.
• Edit photos, videos, reels, and other digital assets for timely publication across platforms.
• Monitor social media trends, audience engagement, and analytics, and provide recommendations to improve reach, impact, and performance.

Website & SEO

• Collaborate with the CPEIO to maintain website content, including uploading and updating programs and events in WordPress and Spektrix, ensuring all information, sponsor acknowledgments, and landing pages remain accurate and current.
• Manage website tracking pixels, SEO initiatives, and Google Ads integrations in collaboration with third-party vendors.

Department Operations

• Maintain the marketing calendar, including social media schedules, email campaigns, and key promotional deadlines.
• Organize and manage digital asset libraries, ensuring content is properly tagged, archived, and easily accessible.
• Keep Guild Hall’s Bloomberg Connects profile updated with current and evergreen institutional content.
• Supervise and delegate tasks to marketing interns and volunteers.
• Manage marketing invoices, contracts, and media partnership agreements.
• Develop and maintain marketing analytics dashboards and institutional KPI reports.

Visitor Experience

• Serve as an occasional Front-of-House substitute.
• Responsibilities may include checking visitors into the museum, selling tickets, providing visitor information, responding to inquiries sent to [email protected], and answering the institution’s main phone line.

Qualifications

• Minimum of 3 years of experience in marketing, communications, or related roles, preferably within arts, culture, performing arts, museums, or nonprofit organizations.
• Exceptional writing, editing, and communication skills.
• Experience with CRM systems, email marketing platforms, SEO, digital advertising, and analytics tools.
• Proficiency with Microsoft Office; experience with Adobe Creative Suite, Canva.
• Photography, videography, and content creation experience preferred.
• Spanish language proficiency is a plus.

Compensation & Benefits

Starting salary of $50,000 annually; compensation will be commensurate with experience and qualifications. Comprehensive benefits package including employer-paid health, disability, and life insurance; 22 days of paid time off in the first year of employment; and access to 403(b) and Flexible Spending Account (FSA) plans.

Please send resume and cover letter as one PDF to [email protected] with title format “Last Name First Name – Marketing Manager Application"