Marketing Manager

MARKETING MANAGER

Department: Marketing

Position: Full-Time, non-exempt

Location: New York City, primarily in-person at Ensemble Studio Theatre, with the ability to occasionally work remotely pending office needs and the production calendar 

Compensation: $55,000/year

Benefits: Health insurance and other benefits begin after 30-days of employment

Paid Time Off: 10 days per fiscal year, plus a week in July and a week in December when the office is closed. EST also currently observes “Summer Fridays”, determined annually.

Ensemble Studio Theatre (EST) is an acclaimed, award-winning nonprofit developmental theatre in Hell’s Kitchen. EST develops and produces original, provocative and authentic new plays, discovering and nurturing new voices and supporting artists throughout their creative lives. EST is a dynamic community committed to a collaborative process and to inclusion across all aspects of identity. We acknowledge and work to end systemic marginalization and oppression at all levels of the organization. We believe that this extraordinary support and commitment to inclusivity are essential to yield extraordinary work. EST supports and is made up of a vibrant, 600-member artistic community (“membership”).

EST’s Equity and Justice Work

Since 2013, EST has engaged in a deepening process of transformation toward becoming an inclusive and anti-racist organization. As a historically predominantly White institution, in 2020 we commissioned an independent study by Rebecca KellyG to delve deeply into every aspect of our operations and identify white supremacist practices and assumptions. EST’s Transition Team then led the organization through a leadership transition, hiring two new co-Artistic Directors in 2023, and a permanent Managing Director in 2024. Our goal is to create a more holistic, inclusive, intentional and healthier work environment. This work includes ongoing anti-racism training, and creating affinity spaces for our members, non-leadership staff, and for BIPOC and LGBTQ+ members of the EST community. For more information on our transition, please visit EnsembleStudioTheatre.org/artequityjustice.

MARKETING MANAGER JOB PROFILE

The Marketing Manager is the central figure of the marketing department at EST, overseeing the marketing operations in support of the activities of an off-Broadway organization. The Marketing Manager will supervise a department that includes two part-time roles (Community Engagement Manager and a to-be-hired Marketing Associate), and be supervised by the Managing Director.

The Marketing team is responsible for developing and implementing marketing strategies for a wide range of artistic programming in EST’s season, which currently includes 2 mainstage productions and 50+ developmental workshops, readings, and events via the EST/Sloan Project, Youngblood, and the Artistic Membership. The Marketing team also collaborates with the Co-Artistic Directors, Managing Director, and Development Director on audience development, community engagement, and fundraising efforts.  

The Marketing Manager has regular interaction with members of the 600 strong EST membership of ensemble artists, as well as guest artists and other members of the wider New York City artistic community. This job will require some weekend and evening hours as necessitated by the production calendar.

This position has the potential to grow into a Director-level role with more supervisory responsibilities in future seasons. The first year (2025-26 season) will feature a slightly reduced workload for the Marketing Manager to allow time for long-term strategizing and building of the Marketing department.

The Marketing Manager’s major responsibilities include the below. Please note that we don’t expect any one person to possess all the skill sets listed; a Marketing Associate will be hired to support and complement this role.

Helping craft the narrative and brand of EST

• Collaborate with EST’s leadership on big-picture strategies for telling the story of EST to the wider world and lifting up its community
• Innovate on strategies for audience development, community outreach and engagement
• Translate the brand of EST into visual and written communications and materials 
• Liaise with our press rep on strategies and pitches 
• Manage marketing budgets in collaboration with the marketing team

Artistic Programming

• Create materials specific to each show or event, including print pieces (programs and mailed pieces) and digital content
• Oversee process of creating key art for the season’s mainstage productions, including hiring and collaborating with outside designers when needed
• Collaborate with creative teams for each production on the design and creation of lobby display materials when applicable
• Hire and coordinate with photographers and videographers

Community Engagement & Audience Development

• Collaborate with EST’s staff leadership and Community Engagement Manager on Audience Development strategies
• Collaborate with affiliates and partners to support outreach and engagement and expand reach
• Assist with execution of virtual and in-person events, creating content and assets as needed

Content Creation and Digital Campaigns

• Create content, including images and written copy, within a cohesive institutional identity
• Create or collaborate with other team members on e-blasts, brochures, and other marketing materials
• Assist in photography, video editing, and creating content for social media
• Create and manage email marketing campaigns
• Maintain and update website content for accuracy
• Analyze marketing data to identify trends, optimize campaign performance, and inform future strategies.

Digital Strategy & Social Media

• Collaborate and innovate with the Community Engagement Manager to develop a robust social media strategy that expands audience engagement and brand awareness
• Supervise the Community Engagement Manager in the implementation, performance tracking, and analysis of social media efforts
• Stay up-to-date on social media trends

Fundraising/Development

• Coordinate with the development department on strategy and promotion of fundraising campaigns, including the winter and spring appeals and other fundraising initiatives
• Design materials for these campaigns, including print pieces and their digital equivalents.

Required Qualifications:

• Bachelor's degree in Marketing or a related field and/or 3+ years of experience in marketing
• Strong competency with Adobe InDesign, Photoshop, and Illustrator, with experience working in both digital and print
• Experience with email marketing platforms such as Mailchimp (or similar email marketing), Squarespace, and Salesforce (or comparable CRM) highly valued
• Experience working with print and direct mail projects, and knowledge of working with printers and mailhouses
• Strong written and verbal communication skills 
• Be excellent at prioritizing and managing their own workflow 
• Be careful and trustworthy in handling sensitive and confidential information
• Possess the ability to work under pressure with a variety of personalities in rapidly changing circumstances, leading with patience, professionalism, and a sense of humor
• Embody and represent the mission and core values of EST to our artists, technicians, audience, and staff, which includes a dedication to anti-oppressive practices in the theatre and beyond and/or a willingness to learn and embody these practices
• Be a thorough, proactive, and creative problem-solver with a rigorous attention to detail
• Thrive in a small, collaborative, team-oriented environment while staying flexible in responding to a fast-paced environment 

Preferred Qualifications:

• Experience with content creation and current digital marketing trends
• Familiarity with social media marketing
• Experience with analytics tracking (Meta Business Suite, Google Analytics), search engine optimisation (SEO), and pay-per-click (PPC) advertising and automation
• Enjoy engaging with artists of all types and embodying EST’s values of hospitality and belonging

We recognize that no one person will encompass all of the experience and qualities that we are seeking, what is listed above are the skills that we feel will allow for the best success coming into this role. However, we encourage and welcome applications from candidates with varied backgrounds and different applications of skills from what may be above. Applicants from historically excluded communities are strongly encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.

Applications will be accepted through Friday, July 11. Please email a cover letter and resume combined into one PDF, saved as LAST NAME, FIRST NAME- MARKETING MANAGER to [email protected] and type “MARKETING MANAGER- LAST NAME, FIRST NAME” as the subject line. In your cover letter, please describe your relevant experience (including highlighting the five skill sets from the job description above that you consider your strongest suits), and describe a campaign that you contributed to that you were proud of and why. No phone calls please. For more information on Ensemble Studio Theatre, please visit www.ensemblestudiotheatre.org.

07/11/2025