December 21 #ArtistHotline Guest Chat: Crowdfunding Strategies

December 21 #ArtistHotline Guest Chat: Crowdfunding Strategies

Get Tips on Building a Successful Crowdfunding Campaign

If you’re on social media, you’ve most likely encountered a crowdfunding campaign in your feed. Crowdfunding has become increasingly popular since it started, offering a new way for artists and entrepreneurs to leverage their social networks to fund projects. 

But what makes a campaign successful? On some platforms, less than a third of crowdfunding campaigns succeed. What choices can you make as an artist to help ensure you reach your goal? How can you set an adequate but attainable goal? What is the best way to market your campaign?

Get insight into these questions on Wednesday, December 21, 1:00 PM – 3:00 PM EST on Twitter during our #ArtistHotline Guest Chat, “Crowdfunding Strategies.” We’ll be joined by industry experts and successful crowdfunding practitioners John T. Trigonis, Film & Creative Campaign Strategist at Indiegogo; Nia King, a multimedia journalist who has funded two books and a podcast through crowdfunding: and Jay Silver, an inventor whose Kickstarter-funded project, MaKey MaKey, was inducted into The Museum of Modern Art’s permanent collection. Learn more about our guests below.

This guest chat is part of #ArtistHotline, a full day tweet chat dedicated to supporting artists in their professional development. In addition to the guest chat, join us starting at 9:30 AM EST with your career-related questions and hear from NYFA staff and our partnering organizations. At 4:00 PM EST, we will be joined by Sarah Corpron, NYFA’s Acting Director of Business Services, who will answer last minute questions you may have about the NYFA Fiscal Sponsorship application before the next quarterly deadline, December 31.

Here’s how you can participate in the “Crowdfunding Strategies” Guest Chat:

Guest Chat Bios


Nia King is a multimedia journalist whose work focuses on political art by women, queer people, and people of color. Since 2013, she has raised over $14,000 through crowdfunding to have her podcast, We Want the Airwaves, transcribed for Deaf and hard-of-hearing access and to self-publish her two books, Queer and Trans Artists of Color: Stories of Some of Our Lives and Queer & Trans Artists of Color, Volume 2. Her writing and comics have been published in Colorlines, East Bay Express and Women & Performance: a journal of feminist theory.


Jay Silver is the Founder/CEO of JoyLabz/Makey Makey and was the first ever Maker Research Scientist at Intel. Jay’s MIT PhD topic was World as Construction Kit. He made many creative platforms such as Drawdio (Time’s Top 15 Toys for Young Geniuses) and Makey Makey (Kickstarted for $500,000, Pop Sci Best of ToyFair). Jay has been a speaker at many TED events, exhibited artwork internationally, and been named a Top 100 Inspirational World Changer by DELL. He sits on the board of directors of Maker Ed, One Day on Earth, and Sunseed Food. Jay works with teens at places like Not Back to School Camp, and he believes that being a romantic is of the utmost importance.


John T. Trigonis A behind-the-scenes consulting machine, John T. Trigonis has mentored hundreds of filmmakers and other content creators worldwide to create compelling crowdfunding experiences that not only reach, but exceed their goals. An author, filmmaker, TEDx speaker, and successful crowdfunder himself, Trigonis has literally written and rewritten the book on Crowdfunding for Filmmakers, and after spending a few years as a private consultant, he put his prowess to its ultimate use as Indiegogo’s Head Film & Creative Campaign Strategist.

Inspired by the NYFA Source Hotline, #ArtistHotline is dedicated to creating an ongoing online conversation around the professional side of artistic practice. #ArtistHotline occurs on the third Wednesday of each month on Twitter. Our goal is to help artists discover the resources needed, online and off, to develop sustainable careers. This initiative is supported by the Emily Hall Tremaine Foundation.

Image: Joyce Hwang (Fellow in Architecture/Environmental Structures/Design ‘13)

Amy Aronoff
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