How do you start building an audience? Where do you concentrate your marketing efforts to make them most effective? And how do you market yourself and your art with authenticity? This workshop will take you through the process of sharing your art, projects, exhibitions, and entrepreneurial endeavors with your audience and stakeholders. We will cover how you can use social media, email marketing, and other (often completely free!) tools to develop a dedicated following. Presented by Mara Vlatković, an arts marketing and communications professional currently working as Campaign Specialist at The Juilliard School.