Tag: branded content



Event | Branded Content: Making Films with Brands

This Thursday, July 25 event will feature the expertise of Sub-Genre Founder Brian Newman. Branded content is on the rise, with companies as varied as Starbucks, Marriott, Square, Patagonia, and Red Bull launching feature films, short-form, episodic, and cross-platform media projects. Where in the past brands relied on advertising and/or product-placement, they are now working…